Digital Marketing and Social Media Manager

Job Position: Digital Marketing and Social Media Manager

Ref: 5242

Location: PE / Gqeberha / Cape Town

Salary: Market related commensurate with qualification and experience

Email your CV to recruit@onlinepersonnel.co.za

Qualifications / Requirements:

Essential Experience:

• Proven experience managing social media for a brand/business
• Strong content creation and copywriting skills
• Advanced working knowledge of design tools (e.g., Canva / Adobe)
• Video filming and editing experience
• Understanding of Meta advertising platforms
• Excellent communication, organization, and independent working capability
• Influencer marketing experience
• E-commerce/marketplace exposure
• Knowledge of SEO and digital marketing best practices
• Experience supporting international markets
• Photography and videography capability

Technical Tools (Must-Have):

• Canva (advanced)
• Meta Business Suite
• Meta Ads Manager
• CapCut / InShot (or similar video editing tools)
• Microsoft Office Suite, Google Workspace
• Google Drive
• ChatGPT/Gemini AI exposure

Social Media–Led Personal Attributes:

• Creative thinker with strong attention to detail
• Highly organized, self-motivated, and deadline-driven
• Comfortable working behind camera (and occasionally on camera)
• Strong interpersonal and communication skills
• Confident multitasker managing multiple campaigns/projects at once

Key Performance Areas:

Social Media Strategy and Community Growth:

• Own end-to-end social media strategy across Facebook, Instagram, TikTok, YouTube (and emerging platforms)
• Plan, schedule, publish, and manage content calendars with consistent brand voice and visuals
• Stay on top of platform updates, competitor activity, and social trends
• Identify opportunities for seasonal campaigns and international awareness days
• Grow communities through organic posting and active audience engagement
• Manage customer interactions professionally (comments, DM’s, queries)
• Track and improve KPI’s: reach, engagement, follower growth, CTR, conversions
• Produce regular reporting with insights and recommendations

Content Creation, Video and Copy (Social-Optimised):

• Create engaging content for social, websites, ads, and product launches

Film, edit, and publish:

• Product demos, educational content, testimonials, promotional videos
• Short-form video for Reels, TikTok, Shorts, and paid campaigns
• Behind-the-scenes, unboxings, and customer-focused video content
• Write captions, scripts, headlines, product descriptions, and ad copy tailored to different audiences
• Experiment with trends and emerging formats to maximize reach

Brand Assets and Creative Production:

• Design and maintain digital and print marketing collateral, including: flyers, posters, brochures, point-of-sale materials, email graphics, product inserts, sales collateral
• Product spec sheets and documentation updates
• Ensure all creative output aligns with brand guidelines and visual standards
• Maintain brand templates and a tidy asset library

Influencer and Creator Partnerships:

• Identify, recruit, and manage influencers and creator collaborations
• Negotiate deliverables, timelines, and campaign expectations
• Draft influencer agreements and campaign briefs
• Brief influencers on product and brand requirements; review and approve content before posting
• Track performance and maintain influencer databases
• Build strong relationships with creators and media partners

Digital Advertising (Meta-Driven Support):

• Assist with the planning, setup, monitoring, and optimisation of Meta paid campaigns
• Develop ad creative and copy concepts (alongside internal/agency support where needed)
• Support monthly reporting and performance analysis
• Collaborate with external agencies/partners as applicable

Brand, Reputation and Community Management

• Protect and strengthen the brand across all customer touchpoints
• Monitor brand sentiment and online reputation
• Promote media coverage, partnerships, and PR opportunities
• Coordinate giveaways, competitions, customer reviews, and community initiatives
• Maintain accurate records of campaigns, reviews, and influencer activity

E-commerce and Product Content Support:

• Create and update product content for websites and marketplaces
• Support product launches with marketing materials and supporting copy
• Ensure product information, imagery, and content remain accurate and current

Administration and reporting:

• Maintain organized digital asset libraries (shared drives, folders, archives)
• Compile social, PR, influencer, and campaign performance reports
• Track deadlines, deliverables, and ongoing campaign tasks
• Support internal marketing requests and cross-departmental projects