Job Position: Marketing Communications Specialist

Ref: 5159

Location: PE/Gqeberha

Salary: R18 000 per month CTC commensurate with qualification and experience

Email your CV to recruit@onlinepersonnel.co.za

Qualifications / Requirements:

  • Degree in Business Management, Marketing, Graphic Design or a related field
  • Minimum of 3 years experience in a marketing communications or retention-focused role (FMCG experience preferred)
  • Experience with: Klaviyo (expert), Figma (advanced), Shopify, Google Analytics (GA4) essential
  • Ability to communicate effectively across diverse stakeholders – from retail consumers to high-level B2B Business Owners
  • A self-starter who identifies gaps in the funnel and builds solutions without constant oversight

 

Key Performance Areas:

Strategic execution and growth

  • D2C strategy and execution: lead the overarching email marketing strategy for our direct-to-consumer Shopify store, focusing on revenue growth and brand equity
  • Email automation and CRM management: architect and manage sophisticated lifecycle flows (Welcome, Abandoned Cart/Checkout, Browse Abandonment, Post-Purchase, Win-back, and Sunset) and on-site lead capture (pop-ups)
  • Newsletter content strategy: conceptualize and deploy weekly newsletters that balance promotional sales with high-value educational content
  • B2B and retail partner communication: manage the unique communication needs of our wholesale partners, keeping them informed of new features, inventory updates, and B2B-specific deals
  • Omnichannel messaging: execute high-impact SMS and WhatsApp marketing campaigns to reach our customers on their most-used devices

 

Optimization and Brand Support

  • Visual asset creation: use Figma to design professional, mobile-first email templates and digital assets that align with our creative brand identity
  • Content and copywriting: research and write engaging blog posts and educational content to establish the business as a thought leader in the nicotine alternative space
  • Analytics and A/B testing: monitor performance via Klaviyo and GA4
  • Run continuous A/B tests on subject lines, layouts, and send times to optimize ROI
  • Lead capture and conversion: continuously optimize our signup forms and landing pages to maximize subscriber growth and conversion rates
  • Segmentation and personalization: Implement advanced list hygiene and segmentation strategies to ensure high deliverability and hyper-relevant messaging