Marketing Manager

Job Position: Marketing Manager

Ref: 5176

Location: PE/Gqeberha

Salary: Commensurate with qualification and experience

Qualifications / Requirements:

Essential

5+ years’ experience in a Marketing Manager or senior marketing role
Strong background in e-commerce and digital marketing
Proven experience managing influencer and creator marketing programmes
Demonstrated experience managing marketing budgets and ROI-driven decision-making
Experience leading and developing multi-disciplinary marketing teams
Strong understanding of social media platforms, digital performance metrics, and optimisation
Commercial mindset with the ability to link marketing activity directly to revenue

Desirable

Experience in consumer brands, e-commerce-led businesses, or regulated industries
FMCG experience beneficial but not essential
Exposure to CRM platforms, analytics tools, and e-commerce systems

Personal attributes

Key Performance Areas:

Strategy, leadership and commercial alignment

Develop and execute a data-driven marketing strategy aligned to business, revenue, and growth objectives
Lead, coach, and performance-manage the marketing team, setting clear KPI’s and accountability
Work closely with the National Sales Team and Key Account Manager to:
Support sell-in and sell-through initiatives
Align campaigns with customer and channel strategies
Ensure consistent brand execution across retail, e-commerce, and trade environments
Translate commercial priorities into clear, executable marketing plans
Drive innovation while ensuring compliance with industry regulations and internal governance

Budgeting, performance and ROI

Own and manage the marketing budget, ensuring optimal allocation across digital, influencer, e-commerce, events, and brand initiatives
Track, analyse, and optimise ROI across all marketing spend
Use performance data to inform decision-making, prioritisation, and investment shifts
Present clear performance updates and recommendations to senior management

E-commerce and digital marketing

Own the e-commerce growth strategy, including traffic acquisition, conversion optimisation, retention, and basket growth
Work closely with the E-commerce and Communications Head to optimise:
Website performance and user experience
Promotional calendars, launches, and campaigns
Email marketing, CRM, and loyalty initiatives
Monitor and optimise digital channel performance across paid and organic media

Influencer, social media and content

Develop and lead the influencer and creator marketing strategy, including:
Identification, onboarding, and management of relevant influencers
Campaign briefing, content alignment, and performance measurement
Ensuring compliance with brand guidelines and regulatory requirements
Oversee social media strategy and execution across relevant platforms
Guide content creation across social, web, email, POS, and trade marketing assets

Events and brand activation

Define and oversee event and activation strategy in line with brand and commercial objectives
Work closely with the Event Co-Ordinator on:
Trade events, brand activations, and experiential marketing initiatives
Budget management, timelines, and execution
Post-event performance analysis and ROI assessment

Brand, communications and customer