Regional Manager (FMCG – Sales and Operations)

Job Position: Regional Manager (FMCG – Sales and Operations)

Ref: 5192

Location: Cape Town

Salary: R40 000 to R50 000 per month commensurate with qualification and experience + fuel card for business use

Email your CV to recruit@onlinepersonnel.co.za

Qualifications / Requirements:

• Minimum 5 years’ experience in the FMCG industry, with at least 2 years in a management role
• Proven track record in regional or area sales management within an FMCG environment
• Demonstrated experience managing a P&L and delivering against revenue and margin targets
• Experience managing multi-channel customer accounts (retail, wholesale, informal trade)
• Exposure to trade negotiations and key account management at a regional level
• Bachelor’s Degree in Business, Commerce, Marketing, or a related field (preferred) will be advantageous
• A relevant Postgraduate Qualification will be advantageous

Skills and competencies:

• Strong commercial acumen with solid understanding of FMCG P&L drivers
• Excellent leadership and people management skills with the ability to inspire and develop a team
• Analytical mindset with proficiency in sales reporting tools and MS Excel/Office Suite
• Exceptional negotiation, communication, and stakeholder management abilities
• Highly organised, self-driven, and capable of operating with minimal oversight
• Valid South African driver’s licence and willingness to travel extensively within the region

Key Performance Areas:

Sales Leadership and Revenue Growth:

• Develop and execute the regional sales strategy in alignment with national commercial objectives
• Drive consistent achievement of volume, revenue, and market share targets across the Western Cape
• Identify and capitalise on growth opportunities within existing and new customer accounts
• Lead, coach, and performance-manage a team of Sales Representatives and Key Account Managers
• Set clear KPI’s, conduct regular performance reviews, and implement corrective action where required

Customer and Account Management:

• Maintain and grow strategic relationships with key retail, wholesale, and distribution partners
• Negotiate trading terms, promotional agreements, and listings with Regional Buyers and customers
• Ensure superior customer service standards and resolve escalated account issues promptly
• Monitor competitor activity and market trends, feeding insights back to the commercial team

P&L Oversight & Financial Management:

• Take full ownership of the regional P&L, including revenue, trade spend, and cost of sales
• Monitor margin performance and proactively identify and address sources of margin leakage
• Manage regional trade investment and promotional spend within approved budgets
• Prepare and present monthly regional performance reports to senior leadership
• Forecast accurately and manage stock, returns, and wastage to optimise profitability

Operations and Execution:

• Oversee day-to-day regional operations, ensuring efficient route-to-market execution
• Ensure on-shelf availability, correct pricing, and compliance with planograms across key outlets
• Coordinate with supply chain, logistics, and distribution teams to maintain service levels
• Implement and monitor promotional and merchandising activities across the region

People and Team Development:

• Recruit, onboard, and develop regional team members in line with company culture and values
• Foster a results-driven, collaborative, and accountable team environment
• Identify training needs and champion continuous development across the regional team
• Ensure compliance with HR policies, labour legislation, and company code of conduct